Filipinos are thrifty, they save their money for other needs in future.
So that they are using retails, by means of retailing they can save money. Sometimes, they didn't buy wholesale but they are buy one by one just what is sufficient for human need. Even though in weighing commodities, it also bought by retailing just how much price they want to buy.
They can also save money by using TAWAD, By using this way the buyer can low the price from normal to lower price of one commodity.
Due to the increase of commodities in the Philippines (2010-present), the Filipinos can't spend more money. They cant live easily if there are no retail in the country.